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A Wells Fargo analyst has noted that Apple has ceased to disclose its advertising spend in its latest 10-K annual report, instead bundling it into a more general category of ‘selling, general and administrative (SG&A) expenses.’ Apple has in the past always specifically disclosed its ad spend, notes Business Insider. Apple last year increased its ad spend by a massive 50% to a record $1.8B. While the 10-K suggests that this year’s spend is lower by one measure, Wells Fargo suggests that might not be telling the whole story …...

Activate Windows 10 Using Chat Support After installing Windows 10, press Windows key + R, then type: slui and hit Enter on your keyboard. This action will launch the activation wizard. Select your country or region and click Next. Then, you will be prompted to call the number listed on the screen at the Installation ID screen. If you have an active Internet connection, you can use the new chat option....

Call of Duty WWII developer Activision have been granted a patent for a new matchmaking system - one that analyzes player behavior and tweaks their gaming experiences to encourage microtransactions. Loot Boxes and in-game purchases have become increasingly controversial, with more triple-A games releasing with some variation of this component. The recent beta for Star Wars Battlefont II raised the issue of how monetized loot boxes have become problematic. Likewise, the full release of Middle-earth: Shadow of War has been criticized for being pay-to-win, with a Loot Chest system that allows players to use real-world money to purchase followers, gear, and even XP....

iPhone 11 has a privacy concern, Ming-Chi Kuo forecasts a whole new wave of iPhone releases with major changes, Zac takes the Apple Watch Series 5’s always-on display for a half marathon, Zac and Benjamin talk more about the 16-inch MacBook Pro, and much more. Sponsored by ExpressVPN: Take back your Internet privacy today and get 3 months free with a 1-year package at ExpressVPN.com/HappyHour. Sponsored by Capterra: Visit Capterra.com/HappyHour today and join the millions of people who use Capterra each month....

This week, Benjamin and Chance discuss the latest changes in iOS 14.5 beta 2 including shareable lyrics in Apple Music, as well as ponder the fate of the iPhone 12 mini and assess how much Apple services advertising and marketing is hurting the Apple software experience. Sponsored by TwoBird —one inbox for all your tasks- Write emails, create notes, set reminders, view events, and collaborate live. Learn more about Twobird and download it for free at twobird....

The most-loved features were Touch ID, improved display and the smaller form-factor, while the most hated ones were the price, the loss of MagSafe and the all-USB-C/Thunderbolt 3 ports … Other popular features were the large Force Touch trackpad, the choice of Silver or Space Gray, louder speakers, 2nd-gen butterfly keyboard and PCIe SSDs in capacities up to 2TB. Other unpopular ones were CPU & GPU options – some feeling Apple should have waited for Kaby Lake – and battery-life....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Today’s can’t miss deals: Last Call updates: Beats Pill 2.0 Bluetooth Speaker $140 (Reg. $200), Pill XL $240 (Reg. $300), more JBL refurb wireless speakers: OnBeat Air $27 (orig. $250), Jembe Bluetooth $29 (orig. $70) LG G2 w/ 32 GB flash storage, 4G LTE, GSM (factory unlocked) $190 shipped (Reg....

Courtesy of our friends at Chargeasap and the company’s new Omega 200W & 100W GaN USB-C Charger, you can enter to win a MacBook Pro plus get up to 55% off the new charger with a limited time preorder deal. Get a look at the new Omega chargers below and enter the giveaway now: Omega: The World’s First & Smallest 200W & 100W GaN USB-C Charger After 8 successful crowdfunding campaigns, Chargeasap is launching its new Omega charger, the world’s first and smallest GaN USB-C chargers available in 200W & 100W models....

9to5Toys now has a new app! Download it to stay to date on the best gear and deals on the web. Plus don’t forget to check us out on Apple News and sign up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Listen to the new 9to5Toys Daily Podcast: https://9to5toys.com/wp-content/uploads/sites/5/2018/11/9to5Toys-Daily-11-29-2018.mp3 9to5Toys Lunch Break delivers the best deals every day of the week at 12:30PM EST....

Under the alias of Lemony Snicket, Daniel Handler wrote several novels, including his most famous and successful: A Series Of Unfortunate Events. The first installment in the series was published in 1999, and the next twelve books followed soon after, with the series concluding in 2006. A Series Of Unfortunate Events was beloved by many, including the generation that grew up reading it. With Daniel Handler’s witty, sharp, sardonic writing as Lemony Snicker, and Brett Helquist’s unique illustrations, the book series was an iconic piece of history....

Apple is having a pretty solid week, and it is only Wednesday. The week began with Apple’s earning call which landed much higher than any analyst had hoped for. Then there was that little product refresh which was met with glowing reviews. Probably realated to Monday’s and Tuesday’s news is Wednesday’s, which is that Apple’s stock price has reached an all-time high. It closed today at just under 205 against a lower market and peaked at 208....

. Apple just passed Exxon in Market Cap to become the world’s most valuable company. Quite a turnaround for a company that was on its last legs just over a decade ago. AAPL passed the 400 mark last month on the back of monster earnings news but fell sharply as the US market plummeted over the last week. Luckily for Apple, it didn’t fall nearly as sharply as Exxon, in the face of lowered oil costs....

Zac recalls a surprisingly difficult journey to buy a new $329 iPad. Fun word game Wordle has been sucked by the corporate overlords of the New York Times, and we have more iOS 15.4 features and tidbits to discuss. Sponsored by Kandji: Go to Kandji.io/happyhour for a free demo or trial. Sponsored by Upstart: Find out how Upstart can lower your monthly payments today when you go to Upstart.com/HAPPYHOUR. Sponsored by BetterHelp: As a listener, you’ll get 10% off your first month by visiting our sponsor at BetterHelp....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: Last Call Updates: LD West’s gun holster-style iPhone case & wallet combo: $20 off, deals from $109 shipped [tweet https://twitter.com/9to5toys/status/702588478371061761 align=’center’] [tweet https://twitter.com/9to5toys/status/702612149101862913 align=’center’] Buy an unlocked 128GB iPhone 6 Plus for $99 less than a 64GB model: $650 shipped (Orig....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. Listen to the new 9to5Toys Daily Podcast: https://9to5toys.files.wordpress.com/2018/07/9to5toys-daily-7-02-2018.mp3 9to5Toys Lunch Break delivers the best deals every day of the week at 12:30PM EST. This includes price drops on all sorts of Apple products from iPad to MacBook and everything in between, as well as HomeKit gear, accessories of all kinds and so much more....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: Last Call Updates: Pebble Steel Smartwatch for iOS and Android $80 shipped, Apple Watches up to $200 off, more Grab a refurb Bosch 15-Amp Circular Saw at about half the price: $55 (Orig....

Apple announced on Tuesday that iOS 7 will be publicly available on September 18th. The revamped OS moves completely away from the realistic designs of the past six generations, dropping almost all “artificial shadows” (as Apple SVP Craig Federighi called them), gloss, and even button borders. Instead, the Jony Ive-inspired interface features an entirely rethought design language that focuses heavily on large icons, lightweight fonts, whitespace, transparency, and conservative use of color....

Following the announcements at Apple’s ‘Spring Loaded’ event this week, we’ll be teaming up with tomtoc to give away the new 11-inch iPad Pro. And for current iPad users, tomtoc is also rewarding 9to5 readers with 20% off site-wide to help celebrate the launch of the new devices. Head below to check out tomtoc’s PadFolio case for the new tablets and enter to win the 2021 M1 iPad Pro. PadFolio: 360° Hard Shell Protection w/ Maximum Storage for iPad tomtoc’s PadFolio case prevents damage and maximizes the use of your iPad....

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. 9to5Toys Lunch Break delivers the best deals every day of the week at 12:30PM EST. This includes price drops on all sorts of Apple products from iPad to MacBook and everything in between, as well as HomeKit gear, accessories of all kinds and so much more....

From 9to5Toys.com: A large majority of the deals we cover each day come from a variety of ‘Daily Deal’ websites or are so popular that they don’t even last 24 hours. We know you can’t be at your computer every second, so we’re going to round up the best deals each day to make sure you have a fair shot at the deals you want. Be sure to follow 9to5Toys.com so you never miss a deal… Twitter, RSS Feed, Facebook, Google+....